We kept India's largest @BYD showroom under a red cover for days.
When it came off, we had 10 minutes to turn a crowd into buyers.

Ten minutes is roughly how long a buyer's brain gives you.

When something excites you, it releases dopamine, the chemical that makes you want to act right now.

But dopamine doesn't wait.

Within minutes it fades, and "I want this" turns into "let me think about it."

A customer gets that same spike from a demo, an ad or a friend's tip.

But then they hit a long form and a callback tomorrow, and by the time anyone calls, the spike is gone.

That gap is where most brands lose the sale, and in Asia's hardest market for a global brand, we couldn't afford to.

So we built the whole launch for those 10 minutes.

When the cover dropped, we had:

> Six cars people could sit in, straight away.
> A team ready to answer every question on the spot.
> Bank partners on site to talk financing there and then.
> Every hesitation a buyer could have, already mapped and settled in the room.

We sold cars on day one!

Singapore, Malaysia, India: the market changes, the neuroscience doesn't.

Here's what I'd plan before any launch:

✔️ List every question a buyer could ask in the first 10 minutes, and put the person who can answer it in the room.

✔️ Keep the way to say yes within arm's reach: the money, the form, the approval.

✔️ Count the steps between "I want this" and "done", then cut every one you can't justify.

Most brands know how to create excitement. Very few plan the 10 minutes after it peaks, and that's where the sale is won or lost.

^ Read that again before your next launch.

P.S. Which brand last made you buy on the spot, and what did they get right?